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Written by: Richard Gunther & Andy Powell There has been a lot of talk in the industry these past few weeks about the challenges and benefits of managing resources who work from home. In this decade it’s surprising to hear of tech companies requiring co-location by decree as …
The French saying, 'beau geste' or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in action …
Creating an Atlas Ecosystem that captures all your Journey Maps So, let’s say you’ve done a number of customer journey maps at this point. Each one documents something you wanted to know about a customer segment and you are taking it to heart, using it effectively in the …
Unless you’ve been chained to a cubicle wall or have been perpetually stuck in endless meetings the last year, you’ve probably read about the explosion in Internet-enabled mobile devices. You might have even seen some statistics , like how 85% of people expect the experience …
Until recently, advertisers have understood one thing better than web and app designers: context. Advertisers have had to be context-sensitive to when and how they present ads. They have people that specialise in determining when and where their …
How understanding your customer’s goals can increase the chance of hitting your business goals . Do you know how your customers see you? How do they talk about you when other colleagues ask about your business? Surprisingly, many companies do not have an accurate understanding of …
Linking strategic experiences together across journey maps In the previous post , we tossed on the table the concept of strategic experiences , which are touchpoints that identify the experiences crucial to the successful execution of your experience ecosystem. These are the experiences …
2013 is going to be an exciting year for designers. We’ll be involved in the tight personalization of services across a connected web of content and devices. And we’ll be challenged to make several new experiences intuitive to users. Above all, the following five trends will …
Submitting an app to the App Store can be an exhilarating time. You’ve worked for months on your app and now its time for the world to see it. You’ve submitted and are waiting for it to go live. So, what are the best tactics to take advantage of your app in the store? Just …
As 2013 bears down upon us, assuming the Zombie Apocalypse rumor doesn’t hold true, I find myself struggling with my Marvel Comics alter ego, “Captain Obvious”. Stating that HTML5 will gain momentum in 2013 would be the equivalent of telling you that the sun will rise …
